Our Team
C. JOSEPH HARRELL
FOUNDING PARTNER
C. Joseph “Joey” Harrell continually proves that sustained personal or professional PEAK PERFORMANCE, is in direct correlation with the client’s ability to correctly identify leverage opportunity, shortfalls and limiting behavioral patterns. Along with Joey’s new myopic vision, and aggressive decoding of their current inhibiting methodology, the client retains clear and confident reasoning implementing new successful plans of action.
For over a decade Joey, along with his team, has repeatedly identified the opportunity to discreetly provide clients peak performance management, consulting, and situational coaching within business, athletics, public relations, and crisis management. Satisfied clients range from “C” level executives, board of directors, current and former members of National Football League, National Hockey League, equestrian teams, musicians, entertainers, law firms, and entrepreneurs. Joey also partners with venture capitalist firms to clearly identify both attractive and toxic investment opportunities, and project profitability when evaluating a product or venture’s perceived market potential.
Joey attended the University of Tennessee studying Sport Management with a minor in Business. His commitment to philanthropy began in the 2006 partnering with Compassion International assisting children in need, and funding the digging of wells in Africa. He also enjoys lending his expertise to reputable charitable organization wishing to grow strategically.
Joey is professionally trained to clearly communicate to any type of client through the accredited International Coach Federation, (ICF) which is the largest and most stringent coaching model worldwide. Joey’s mission is to research, develop, and deliver clear cut strategies, innovative intellectual property, and foundational balance specialized to each client, in a way that is disarming, funny and real.
W. BLAKE BURNETTE
MANAGING PARTNER
W. Blake Burnette brings the strategic insight, focus and vision gained from 10+ years working with fortune 500 companies generating sustained positive results for clients across industries. His ability to understand organizations opportunities, analyze the situation through both prescriptive and facilitative means and provide recommendations is unparalleled. Blake’s progressive experience as a strategic partner leveraging diverse financial, brand and technology expertise has enabled him to significantly impact corporate profitability.
As a senior executive in the northeastern United States, he was the fastest rising director within an advertising company recognized among the Inc.500 fastest growing businesses in the United States. His unique ability to assess customers and industries while creating an engaging experience proved to be an indispensable talent that set him apart from his peers, while also receiving the same praise from his clients. As the Vice President he serves billion dollar brands, provides strategic direction as well as implementation within both global and U.S. markets. Other experience includes commercial account responsibilities in the financial sector analyzing the financial health of small to medium size businesses as well as the Chief Strategic Officer of a government sector firm maintaining the day to day corporate direction.
Blake holds a Master’s in Business Administration from the College of William and Mary, recognized as one of the top 50 Business School’s in the United States and top 100 globally. He has a Bachelor of Science in Business Administration from Christopher Newport University where he is a recurring keynote speaker in capstone courses. He has received national awards and recognition for his marketing efforts (ECHO, MAXI, MM&M), is a certified digital marketing expert and serves as an adjunct faculty member for the CNU Luter School of Business.
